In a separate analysis, Yext looked at a sample of 2.4 million current customer locations and found that over 80% had business hours listed in the Yext Knowledge Graph. Of these establishments, only 8.6% have updated their hours of operation for Memorial Day in 2021. Establishments that do not confirm hours of operation for the holidays will display a warning on their Google Business Profile , and 52% of respondents in the recent Yext poll said they don’t. are unsure about visiting a place of business if they see this message.
The bright side ? More than two-thirds of respondents indicated that they are more likely to return to a company if its online information is consistent and reliable.
“Our research confirms what we’ve known all along: users want to trust the information they find online, but too often businesses let their customers down by providing them with outdated or inaccurate hours of operation,” said Marc Ferrentino, President and Chief Operating Officer at Yext. “It’s absolutely critical that businesses maintain complete and accurate information on all of their location listings. That’s where Yext comes in.”
Yext syncs critical information like store hours with over 100 million listings and sends over a billion updates a year to the industry’s largest network of direct integration partners, which includes platforms such as Google, Amazon Alexa, Apple Maps, Facebook and many more. The company regularly advises customers on best practices and this Memorial Day is no different – email reminders, notifications and help blog post offer advice on how businesses can update their hours ahead of the long weekend.
Learn more about Yext Location Listings SEO Solution here.
Shortly (NYSE: YEXT) is The Answers Company and is on a mission to enable every business in the world to provide authoritative answers to all questions about their organization. Yext uses AI to collect and organize company information and deliver it, in the form of answers, to customers, employees and partners. Yext’s Answers Platform works by extracting information, organizing it into a Knowledge Graph, and then delivering it through a set of platform services, including Listings, Search, Pages & Reviews. Brands like Verizon, Subway, and Marriott, and organizations like the U.S. Department of State, trust Yext to radically improve their business and deliver perfect answers everywhere.
CONTACT: Gordon Knapp, [email protected]