Product research

Wedding Dress Market Players Focus on New Product Launches

ALBANY, NY, April 07, 2022 (GLOBE NEWSWIRE) — The global wedding dress market is expected to register growth at a CAGR of 7.01% during the forecast period of 2021 to 2031, according to a research report by Transparency Market Research (TMR).

With the improvement in the purchasing power of the middle class in many developing countries, the demand for different wedding dresses has increased. Moreover, people are inclined to follow the latest fashion trends in bridal wear. These factors open up new business prospects in the global wedding dresses market.

Wedding dresses hold a striking importance among brides all over the world in order to get an attractive look on their wedding day. This factor is boosting the business prospects in the growth of the wedding dresses market.

Wedding dress manufacturers develop innovative products using a wide combination of designs, fabrics, workmanship, and styles to help brides fulfill their desire for memorable bridal wear. Additionally, the increasing focus of players on providing low-cost wedding dresses specifically for cash-strapped brides is opening up profitable opportunities in the wedding dress market.

The Asia-Pacific wedding dress market is expected to maintain its leading position during the forecast period. This market growth can be attributed to many factors such as improving purchasing power, lavish spending on weddings in various cultures, and increasing urbanization in many emerging economies such as China and India.

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Wedding Dress Market: Key Findings

  • Various high quality and luxury wedding attires are gaining popularity and are in high demand all over the world. Moreover, companies in the global wedding dress market are focusing on using different marketing strategies to increase their sales. Furthermore, the growth of the market is also influenced by the increase in the online presence of a considerable number of retailers.
  • Players in the wedding dress market rely on online and offline magazines to publicize the range of wedding dress brands and labels available in the market. Additionally, companies in the wedding dress market are using different social media platforms to attract customers. These efforts are expected to help drive the sales avenues in the global wedding dress market in the coming years.

Wedding dress market: growth boosters

  • Improved purchasing power of the middle class population across the world is driving the sales growth in the wedding dress market
  • The increasing number of lavish weddings around the world leads to an increasing demand for different styles of bridal outfits
  • Growing demand for exotic styles of wedding dresses across different regions of the world is fueling the growth of the market

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Wedding Dress Market: Competition Landscape

  • The presence of many well-established players makes it difficult for new players to enter the global market. Thus, new small brands focus on developing and implementing strong marketing strategies and increasing their sales.
  • Many players in the wedding dress market are increasingly relying on R&D to develop innovative products to attract new customers
  • Several wedding dress manufacturers are stepping up their efforts to offer cost-effective products

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Wedding dress market: key players

Some of the key players profiled in the report are:

  • David’s Bridal, Inc.
  • Kleinfeld Bridal Corp.
  • Harrods Limited
  • Elie SaabFrance
  • Justin Alexander, Inc.
  • JLM Couture, Inc.
  • Moonlight Bride Design, Inc.
  • Maggie Sottero Designs LLC

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Segmentation of the wedding dress market

Style

  • Ball gown
  • Mermaid style dresses
  • Trumpet Dresses
  • The trapeze dress
  • Sheath Wedding Dresses
  • Tea Length Wedding Dresses
  • Other styles (fit and flare wedding dress, column wedding dress)

Material

  • Satin
  • Georgette
  • Chiffon
  • Lace
  • Others (Tulle, Organza, etc.)

Final user

  • Residential
  • Commercial
  • wedding dress rental service
  • Marriage Advisor
  • Photographic studio

Distribution channel

  • In line
  • Company-owned websites
  • E-commerce sites
  • Offline
  • Franchised points of sale
  • Women’s clothing stores
  • Shops
  • Bridal Shops

Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • South America

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