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Research office SLIM embarks on a mission to promote fair trade in Sri Lanka

Research office SLIM embarks on a mission to promote fair trade in Sri Lanka

Thursday, May 19, 2022, 9:40 a.m. SL time, ColomboPage News Desk, Sri Lanka.

May 19, Colombo: As businesses and consumers around the world turn to best practices such as sustainability, inclusiveness and, above all, equality for all, “equity” has become an important part of how businesses and buyers make decisions.

With this in mind, SLIM Research Bureau, the research arm associated with the Sri Lanka Institute of Marketing (SLIM), recently signed an agreement with Fairtrade NAPP at SLIM Home, with the aim of promoting fair trade and the consumption of local fair trade products. Sri Lankan market.

Through this collaboration, SLIM Research Bureau and Fairtrade intend to launch a project – named “SRI-PROM” funded by AICS, the Italian Agency for Development Cooperation, and supported by Fairtrade Italy – which aims to contribute to the social and economic strengthening of rural areas in Sri Lanka, through the development of eco-sustainable sectors that are much more profitable for small farmers.

Commenting on the partnership, SLIM Chairman, Mr. Nuwan Gamage said, “SLIM is delighted to enter into this historic partnership with Fairtrade NAPP to inculcate globally accepted best practices within the corporate circle that help build fair trade relationships. and fair. The project will be the first step to invite companies from all sectors to become a pioneer that sets an example both in Sri Lanka and around the world. We look forward to expanding these efforts in the days ahead. »

The modern concept of fair trade refers to the ethical and sustainable sourcing of products, where workers and farmers at the fundamental level of supply and value chains are treated fairly. This, in turn, offers consumers a powerful opportunity to reduce poverty through their purchases.

Ms. Iresha Sanjeewanie, Fairtrade International Program Consultant for Sri Lanka, Chair of the Standards Committee and Supervisory Committee Representative for Asia-Pacific, said: “Fairtrade takes a 360-degree approach to solving a number of issues and development challenges faced by small-scale workers. Although the Fairtrade Standards are a grim revelation about the implications of unfair trade, in a broader sense they advocate reform-oriented research and push to raise the bar in trade.

The collaborative project will provide technical and organizational support to supply chains of traditional Sri Lankan crops – namely coconut products, tea, herbs and spices, traditional rice varieties and fruits – from production to processing and marketing. The expected results are in particular to promote an ecological and Fairtrade conversion as well as to promote access to national and international markets.

CEO and Executive Director of SLIM, Mr. Sanath Senanayake said, “As we enter into this partnership, it is equally essential to understand the impact of fair trade. When a product bears the “Fairtrade” label, it ensures that the farmers and workers behind that product are paid enough not only to cover their material and production costs, but also to invest in health care, education , improvements and other similar basic needs. that help them achieve a decent standard of living. Through this partnership, we want to promote Fairtrade products in Sri Lanka, where an essential part of our country and our economy is treated fairly and equitably.

SLIM Research Bureau provides organizations with accurate and up-to-date market research information, from ideation to commercialization to post-launch assessments.

Fairtrade NAPP is a member of Fairtrade International Producer Networks. Producer networks are regional associations where organizations of Fairtrade certified producers come together, representing small producers, workers and other producer stakeholders.