Product research

EBay Product Research: How to Identify High-Demand, Low-Competitive Items

Whether you are an existing eBay seller or just starting to learn how to sell on ebay, this guest post from Nahar Geva from Zik Analytics will provide you with the necessary steps to conduct a proper eBay product research.

To understand how to research eBay products and find items with a high chance of selling, you need to consider two different things:

  • Supply and demand
  • EBay’s algorithm

To be successful at selling on eBay, you need to understand the importance of each of these aspects and how they will affect your decision making.

Let’s dive into the details of each.

Supply and demand

Supply and demand is the basic rule of economics in commerce. This applies to ecommerce businesses the same way it applies to all markets in the world – from local food market traders to Wall Street stock market traders.

When considering the behavior of supply and demand and how these economic factors contribute to pricing, you should understand the following:

  • When demand is high and supply low, the price increases.
  • When supply is high and demand is low, the price drops.

This means that when it comes to selling on eBay, you want to look for items that are in high demand. This will allow you to charge a high price.

Fortunately, this data is readily available to us on eBay. Simply search within your product category and look for products with a high number of “sold”.

Next, click on the ad, then click the “Sold” button on the ad page.

zik analytics eBay product search frequency of sale

This will give you an overview of how often the product is sold. To find products with high demand, look for anything that sells more than 10 times in a 30-day period.

Once you’ve found a product in high demand, it’s time to take a look at the competition!

To determine how competitive a particular product is, you need to look at the number of similar products sold on eBay.

If there aren’t many sellers for a product and the product is in high demand, then you’ve found a good opportunity.

EBay’s algorithm

When you sell on eBay, you are essentially selling on an ecommerce search engine. For this reason, it’s important to understand the difference between selling offline and selling in a search engine.

When selling online or offline, the goal is the same: to drive as much relevant traffic to your store as possible.

The point is that the application of these rules is a little different when selling online.

When selling on eBay in particular, there are three main things that will affect your product’s search ranking:

  • SEO Title and Description
  • Price
  • Seller performance

So what should you do with these in order to get the most traffic to your ads?

  • Step 1 – Choose the right product. Follow the steps above where we discuss supply and demand.
  • Step 2 – Make sure we can sell the item for roughly the same or lower price than our competitors are selling it for.
  • Step 3 – Write a better title and description than your competition.

If you pay attention to the details of each of these steps, you are more likely to beat your competition.

Selling on eBay is easy when you follow these basic rules. You just need to be patient when looking for products to sell and not to jump on every opportunity that you find.

Don’t compromise by looking for average or below average opportunities. There are many items that are in high demand and not very competitive that you can sell for a profit. You just have to take the time to find them.


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