Research design

Charlene Li joins PA Consulting as Director of Research

Charlene Li, an expert in digital disruption and leadership, has joined PA Consulting as Director of Research. She is based in San Francisco.

Li brings over 20 years of consulting and research experience, with a focus on supporting clients facing digital innovation challenges. She has extensive experience identifying market trends and synthesizing relevant information for C-suite executives. Li has advised over 100 companies, including General Electric and Southwest Airlines.

In his new role at PA, Li will oversee quantitative and qualitative research and analysis on pressing strategic issues, as well as strengthen the insights that consulting brings to market.

“Charlene’s ability to identify the issues that matter to leaders everywhere and advise them with compelling and insightful insights will ensure PA continues to lead the debate on the outside,” said Ken Toombs, CEO of PA Consulting. “Hiring incredible, world-class senior talent like Charlene is a key step in supporting PA’s growth, as we continue to win exciting work that directly addresses the biggest challenges and opportunities our clients face.”

In 2008, Li founded Altimeter, a research and consulting firm specializing in disruptive technologies. The company was acquired in 2015 by Prophet – a marketing, design and branding firm. She has spent the past seven years at Prophet as a Senior Fellow, advising clients on digital transformation and growth.

Prior to founding Altimeter, Li spent nearly a decade at Forrester Research, where she was most recently a principal analyst. Earlier in her career, she spent three years as a consultant at Monitor Group (now Monitor Deloitte).

Li is the author of six books, including the New York Times bestseller “Open Leadership.” His most recent book, “The Disruption Mindset,” advises leaders on how to create growth through disruption.

Li holds an MBA and a bachelor’s degree from Harvard University.

“Now, more than ever, customers are looking for compelling insights on how to innovate and transform,” Li said. research and thought leadership; ensure that the PA continues to drive the debate outwards, and that its employees are sought out for their knowledge, which cannot be found elsewhere.

PA provides innovation and transformation consulting to leading organizations around the world. The London-based company has 3,300 professionals in Europe and the United States.

PA was acquired last year by design and engineering consultancy Jacobs.