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Cape Town Tourism launches immersive travel experience, Find Your Freedom

Cape Town Tourism has launched the Find Your Freedom immersive travel experience.

The interactive interface uses game-style graphics to let travelers around the world choose their Mother City adventure, based on which guide they identify with – the intrepid foodie, wilderness warrior or urban adventurer .

Source: Supplied


Enver Duminy, CEO of Cape Town Tourism, says: “Find Your Freedom uses the latest digital technologies to immerse viewers in unique video experiences focused on choosing Cape Town. You choose your guide. You choose your adventure. It’s an interactive journey from start to finish. to end.”

Fast, captivating

Alderman James Vos, a member of the Cape Town Mayor’s Committee for Economic Growth, said: “Our aim is to accelerate the recovery of the visitor economy. . We want to encourage individuals from our main source markets to jump on a plane and come to Cape Town to find their freedom. This new campaign really hits the mark not only in terms of originality and fun, but more importantly enough appeal, I believe, to result in actual bookings.


Hosted on the Cape Town Tourism site, visitors are welcomed into an immersive world by an enchanted African storyteller, who invites them to choose their guide. All characters are designed to be visually striking, in afro-futuristic graphics inspired by the video game.

Once they select Fearless Foodie, Nature Warrior or Urban Adventurer, the viewer is taken down a rabbit hole of quick videos, showcasing some of the best offers related to their interests. For example, an intrepid foodie will “visit” La Colombe, watch an aunt fold samosas at Bo Kaap, and delve into steampunk scenes at Truth Coffee.

Viewers’ Choice, International Trending

Leigh Dawber, Marketing Director of Cape Town Tourism, said: “With the creeping onset of the metaverse, choice will continue to rule virtual experiences that seem increasingly real. In this campaign, we have combined real images of Cape Town with whimsical CGI touches.”

This method of user empowerment increases engagement. Dawber adds, “Many of us remember those iconic childhood books Choose Your Own Adventure. This campaign works the same way. It’s innovative and inspiring. It lets you dictate how you explore our beautiful city. Millennials, in particular, have a strong sense of adventure and a desire to travel with purpose. Our goal is to appeal to this. The more you can personalize your Mother City experience, the more likely you are to plan the trip of a lifetime.”

Source: Supplied

Source: Supplied

Source: Supplied

Source: Supplied

The Find Your Freedom immersive travel experience is also based on the idea of ​​co-creation. Cape Town Tourism works with GoPro Global, where six international ambassadors will share what it means to ‘Find your freedom’ in Cape Town through their lens. Dawber says, “The idea of ​​this initiative is to dive into a different kind of storytelling. This partnership will see these renowned creatives share their stories, in their own way.

Cape Town Tourism is also partnering with Expedia for conversion, allowing visitors to book effortlessly and take advantage of special travel packages and discounts.

Ultimately, Find Your Freedom is working to restore trust in Cape Town, which has suffered greatly from global travel bans over the past two years. Consistently called one of the best and most beautiful destinations in the world, the mother city truly has something for everyone.

Duminy concludes: “Cape Town represents freedom for all and now is the time to find your freedom!”

To regain your freedom, visit CapeTown.Travel or play Game.